Master Your Mind. Own Your Game.

Evidence-based performance psychology designed to help elite athletes navigate pressure, sharpen focus, and achieve consistent excellence.

Start you mental edge training

About

Performance is rarely just a physical battle—it’s a psychological one. Based in Windhoek, I bridge the gap between elite sports science and the raw reality of competition.

With a Master’s in Performance Psychology from Bangor University and a Level 4 Cricket Coaching certification, I provide athletes and teams with the mental mechanics needed to thrive under pressure. From preparing national teams for international tours to helping individual athletes find their "flow state," my approach is evidence-based, data-driven, and focused on one result: Consistent Excellence.

Whether you are a professional cricketer, a cyclist on the Namibian roads, or a rising national talent, I help you master the 90% of the game that happens between the ears.

Work With Us

TY performance coaching offers the following services:

  • I offer baseline assessments for athletes and teams to establish their strengths and where their developmental areas are. I measure 13 different mental skills significant for athlete & team performance.

  • Preparing athletes & teams for the mental side of the game. Assisting with performing under pressure, focus techniques, building mental toughness and resilience, understanding performance psychology and team dynamics. I assist atheltes and teams in developing the mindsets and mental skills to give them the best chance at high performance on and off the field.

    • positive masculinity for teens

    • Physical education

    • Coaching for coaches

    • life skills & sports programs

  • I assist students with exam anxiety, workload management, and creating productive mindsets towards their studies and achieving their goals.

  • Two athletes walking on a sports field, one carrying a yellow and green sports bag and the other holding a water bottle, with trees and bleachers in the background.

  • Four men sitting around a wooden table in a glass-enclosed room, having a discussion. One has a laptop, others have notebooks and water bottles. Large glass doors and windows reveal a garden outside.

  • A group of young athletes and a coach gathered on a dirt field, listening attentively. The coach is wearing a blue shirt and sun hat, and the players, dressed in athletic wear, are holding tennis balls. Cones are set up on the ground around them, and a building and trees are visible in the background.

  • Cricket team in blue uniforms celebrating after a match, holding a Namibian flag, with a woman holding a trophy, in front of a blue backdrop with cricket logos.

How I work:

  • Performance psychology with teams and individuals

  • One-on-one sessions with athletes & students

  • small groups sessions with sub-teams

  • group sessions

  • conflict resolution

  • pre-tournament/ pre-game programmes

  • post-tournament/ post-game debriefings

  • athlete evaluation & assessment

  • team evaluation & assessment

Themes I cover:

  • Identifying and optimizing individual performance styles of athletes

  • Identifying and optimizing motivation and communication styles between coaches and athletes

  • Addressing fears of failure, performance anxiety, and false beliefs of athletes

  • Improving team dynamics

  • Developing well rounded athletes on and off the field

  • Coping strategies for performing under pressure

  • Focus and refocus techniques

Contact me

Timothy Yates
Performance Coaching

6 Veronica Street
Windhoek, Namibia

Email: typerformance.coaching@gmail.com
Phone: +264812977632